Managed transportation · LTL all-in-one

Freight technology designed to give LTL shippers their time back.

Non-asset. Carrier-neutral. Managed transportation for suppliers and distributors across the U.S. and Canada — your carrier accounts, our technology and freight team. Quote, book, track, and report on every shipment in one place.

Get your time back See service plans

3–5 minsaved on every LTL quote

★★★★★ 5.0 Google reviews

Who we are

A non-asset managed transportation provider built by former freight purchasers, alongside ex-Amazon talent.

Who we serve

Suppliers and distributors in the U.S. and Canada moving 5+ LTL shipments per week.

What we do

Cut three costs every LTL shipper feels: wasted time, lost customers, and freight spend.

How we do it

50+ platform features and senior freight specialists on your existing carrier accounts.

The problem / Three costs every LTL shipper feels.

SOFT · RETENTION · HARD

Time cost · Tech

Juggling multiple carrier portals, manual data entry, and clunky billing — every quote eats time you don't have.

Customer cost · Experience

Late or damaged freight leaves you and your customers in the dark — scrambling for tracking, photos, and docs.

LTL cost · Transparency

Your carrier rep can't get you the best rate, and your closed-book 3PL won't show what they really pay. You overpay either way.

The solution · A smarter way to manage LTL freight

See how GFR works into your business — not against it.

Same carrier accounts, same team, same processes. We take all three costs down inside the way you already ship — here is what each one looks like today, and what it looks like on GFR.

01 Time & technology / Faster quotes. Fewer errors.

Today

Outdated portals, multiple websites, and manual data entry create errors and waste valuable time.

Re-keying the same shipment into three portals
Wrong class and NMFC caught at invoice
Accessorials discovered after the fact

With GFR

One platform with automated validation — the quote builds itself as you type.

✓Google Maps address validation — no typos, no delayed deliveries.
✓Geo-based accessorial detection — liftgate, limited access, and residential auto-select.
✓Automated NMFC, class, and electronic PROs printed on your BOL.

All 50+ features →

02 Customer experience / Visibility for everyone.

Today

Poor support and limited freight expertise turn small issues into major frustrations — for both you and your customers.

Consignees call you instead of the carrier
Damage disputes with no proof of condition
Problems surface after the customer finds them

With GFR

Premium service and a consignee experience your customers notice.

✓SMS & email tracking alerts to your consignee at every step.
✓Pre-ship and damage photo uploads — proof of condition on both ends.
✓Daily exception playbook — at-risk shipments and the next action, every morning.
✓White glove delivery — room of choice, light assembly, debris removed.

03 Direct cost / Your pricing. Our network. Every number visible.

Today

You choose between a blanket carrier discount and a 3PL hiding its margin. You overpay either way.

25–40% broker margin you never see
Unexplained line items on the rate sheet
No data to take back to the carrier

With GFR

Option 3 — carrier cost plus BOL fee, open on the screen.

✓Side-by-side rate engine — quote your own accounts against GFR network rates. Pay GFR only when our rates win.
✓Lane-specific pricing and customer-specific discounts of 5–15%.
✓Fuel and accessorial negotiation — with you in the room with carrier reps.
✓90-day data re-bid — we take your shipment data back to the carriers. Your tariff. Your call.